Rihanna sits for the third of many interviews she’s scheduled for that day. Poised and coiffed as she always is, you wouldn’t know one of her trade secrets in being a boss is “get your hands dirty.” She doesn’t just pay lip service to the ideology but lives by it as well. Anyone familiar with the brand that is Rihanna to her core can see the motto unfold as her business empire grows.
Rihanna Sores To Super Bossdom
Rihanna’s reign didn’t stop at her music career. After her explosion onto the hip-hop scene with one chart-topping hit after another in 2005, she parlayed her music successes into her lucrative fashion and beauty brand. Coming from a consumer standpoint, rocking trends from the runway to stage, then flourishing into a tastemaker. She says, then the collaborative offers poured in. However famous she was in her wheelhouse, she took a slow hands-on approach, gradually earning kudos and respect as a fashion designer.
Her Approach To Business And Being A Boss
Rihanna has a clear-cut vision of her beauty and fashion creations and stated in an interview, “I’m not the face of my brand, but I am the muse.” She never wants a consumer to see her line and think Rihanna wouldn’t be caught dead in something like that.
Along with her strategy of dropping new designs and straight to consumer online sales, she has this set of steadfast rules for being a fervent and successful boss:
- Be Passionate- Her lifelong obsession started when she was a little girl watching her mother’s beauty regime and fashion prose. Rihanna grew up and became deeply ardent with luxury beauty products and runway fashions. It was this vehemency that culminated in her lines destined for trends.
- Invite Knowledge- No one knows everything. Among inspiration from other designers, Rihanna embraces the opinions and visions of new talent at her fashion house.
- Get Your Hands Dirty- You can’t sit idly by while others are creating your vision. Rihanna is highly invested in and personally involved with all her projects.
- Disrupt The Status Quo- Redesigning fashion distribution was long called for and is at the crux of her projects. Rihanna admitted she detest seeing runway designs she liked then having to wait six months for availability. Rihanna drops her designs month-to-month in a direct to online consumer model with no runway shows.
Rihanna stresses the importance of the larger picture of her fashion line. The story is of Afrocentric heritage and black nationalism, which Rihanna holds dear. She is a black woman carving a niche in the fashion industry, an industry she feels long lacked inclusivity. If she can impress one ideal on the young black women breaking into any business is to lean in, opportunities are unlimited to become a boss.